Waaffle API – v1.1 is live!

Waaffle Team
7 October, 2016

Our JSON API lets you publish your Waaffle campaign content directly into your app or website.

To use it, you’ll need to enable API access on your campaign (if you haven’t already). Head to the Publish section of your dashboard, then toggle the Developer switch. The API key can be found in the bottom left corner of the page.

Devs, v1.1 sees a heap of new data fields in the response object to give you more granular access to post metadata. The API now accepts plenty of parameters too, so you can request a customised dataset. Get all the details from our API docs.

Promoting destinations with Instagram and hashtags

Waaffle Team
4 October, 2016

#rottnestisland instagram content on the Rottnest Island website

With millions of holidaymakers generating new content every day, Instagram offers a rich bounty of visual media that tourism websites can harness to promote their destinations.

Personally, we like how Rottnest Island uses ’grams to complement their branded content, offering a more complete picture of the island as a holiday destination.

Storytelling from another angle

Nothing tells the story of a place the way its visitors can. With professional photography and official content, tourism boards can offer a promise of what travellers should expect upon arrival. However, branded information only ever paints a limited picture of what’s to come. Many travellers know from experience that reality can differ from what they see in the brochure.

#rottnestisland feed on Instagram

By contrast, Instagram boasts a wealth of personal storytelling, with images available to use for showing would-be visitors all the diverse ways their fellow wanderlusters can experience a destination.

Like the boardwalk before it’s cleared out for a photoshoot. Or the café meals on an ordinary day. And the sunset from places people are permitted to walk. It’s the view from a million angles, bringing authenticity to branded content.

Adding Instagram to your site with Waaffle

Monitor view of #rottnestisland content

At its most basic, all a Waaffle campaign needs is a single feed following a hashtag. This collects all public photos and videos shared with that tag. To include more content sources, set up your feed to follow additional hashtags or specific Instagram accounts.

Waaffle website widget settings

The easiest way to embed Instagram content on your site is with our website widget. Just enable it in your campaign’s Publish section, customise the settings, then copy and paste the code into your site’s HTML.

How to monitor competitor social media activity

Waaffle Team
1 September, 2016

Keeping an eye on the competition is no longer enough. The popularity of social platforms means brands can build a more complete picture of their market and audience, using insights into what people are talking about.

Let’s run through how Waaffle can help, using a hypothetical example.

Breakfast Pictures is a new major movie studio wanting to keep an eye on what their key competitors are up to on social media. Rather than sift through impossibly long feeds across multiple platforms, they create a Waaffle campaign and use feeds to follow the Twitter and Instagram accounts of other studios.

Following accounts using Waaffle campaign feeds

This is the digital equivalent of collecting your competitors’ published advertising to study the way other brands operate in the industry. But why stop there when you can also tune into the conversation around product, brand and cultural activity in your market space?

By using feeds to follow hashtags as well, Breakfast Pictures can see what matters to their audience, what actions their competitors take to address those needs, and how well those actions are received.

In this example, Breakfast Pictures added current movie and film marketing hashtags to keep up with the conversation as it happens.

Following accounts and hashtags using Waaffle campaign feeds

They’ll also be able to identify brand ambassadors (users who post frequently to brand-related hashtags) and influencers (users whose posts get plenty of reactions), gaining valuable insights into audience preferences and motivations for future marketing efforts.

Listen to your audience and peers with Waaffle. Start your free trial today.

#moretocelebrate: A social media competition feat. Waaffle

Waaffle Team
15 August, 2016
#moretocelebrate competition feat. Waaffle

Celebration Homes, an Australian home construction company, runs a campaign inviting customers to share updates on their new homes as they were being built. Customers submit photos hashtagged with #moretocelebrate via Instagram and Twitter, with winning entries featured on the campaign website, More to Celebrate.

Aggregated and curated

Waaffle aggregates the tagged content from both social platforms and collates them into a single stream, letting the Celebration Homes team moderate content and hashtag spam with ease.

Monitoring the #moretocelebrate feed

The beauty of user-generated content

The More to Celebrate campaign taps into the emotional investment of building a home; the anticipation and excitement of seeing it come together. In doing so, it reflects this positivity back onto the Celebrations Homes brand experience.

At a time where audiences are aware and wary of polished studio shots and heavily photoshopped commercial photography, featuring user-generated content gives a more authentic glimpse into what a brand or service can offer. A campaign like this naturally creates brand advocates simply by giving a voice to people already excited about their customer experience.

Want to run a social media competition of your own? Start your free trial today.

How to sign up and set up your first campaign

Waaffle Team
14 August, 2016
Waaffle signup page

We’ve made it as easy as possible to monitor social media activity from a single platform. First, sign up for a Waaffle account to start your free 14-day trial. There’s no credit card required; just fill out the form and hit the Sign Up button to begin.

You’ll be taken to your dashboard, where you can create your first campaign.

Create a campaign from your dashboard

Create a new campaign and give it a name, then add your Twitter and Instagram accounts. This allows Waaffle to connect to each platform on your behalf. Don’t worry, Waaffle can’t see your password or any other private information in your social media accounts.

Campaign settings page

You can add a custom thumbnail or let us pick one for you (which you can change later). Hit the Update Campaign button to finish creating your campaign.

Setting up your first feed

Now it’s time to add feeds and start pulling in social media posts. A feed is a stream of social media content that meets a specific search criteria. In this example, we’re adding a feed that collects Twitter and Instagram posts hashtagged with #waffles.

Monitoring social content with Waaffle

Waaffle campaigns offer a flexible structure to suit a range of uses. With just a single feed, you can follow a celebrity or brand across multiple platforms, or watch a hashtagged conversation unfold alongside real world events.

With more feeds, your campaign will help you track related topics, compare support for rival movements, or even monitor social media activity across entire industries.

Hello, world!

Waaffle Team
3 August, 2016

Say hello to Waaffle!

Waaffle is a social media aggregator, re-publisher and analytics tool for businesses, agencies, marketers, solopreneurs and content creators who want to get more from their social media efforts.

With Waaffle, you can easily:

  • run social media competitions and campaigns,
  • display live content streams on-site at events,
  • re-publish content to your website or app,
  • follow popular hashtags and their conversations,
  • monitor own social media activity across multiple platforms, and
  • easily watch what your competitors are sharing.

Learn more about Waaffle’s great features.

After a year in research and development, Waaffle is now being used across a variety of brands and industries, including construction, tourism, public arts, real estate and retail e-commerce.

Everything about the platform, analytics and publishing features has been designed and built around real-world applications and needs, and we’re continually working to make every bit of it even better.

If you have any questions or feedback for us, you can get in touch via the contact page.

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