Monitor your social content
Track what you’re sharing with your audience. Monitor your own accounts for an overview of how your brand voice shapes up across multiple social media platforms.
Keep an eye on the competition
Stay on top of your market by creating campaigns to watch what your competitors (and their audiences) are sharing. Even better, follow your partners and affiliates for a clearer picture of what’s going on in your industry.
Leverage user generated content
Attract new customers and followers with fresh user generated content, published directly to your website, showing how users engage with your brand.
Follow trending topics
Watch conversations evolve across the social space. Follow hashtags to see what people around the world are thinking, feeling, watching, supporting and buying, with built-in metrics to track audience engagement over time.
Discover brand advocates
Valuable insights that let you steer your social strategy based on the behaviour of your best advocates and influencers.
Create custom social campaigns
Add any combination of hashtag and account feeds to run a variety of social media campaigns, from collaborations to contests, event showcases to destination galleries, and beyond. Waaffle gives you an overview of total audience engagement, from one convenient platform.
Run social media driven competitions
Manage competitions across multiple platforms. Collect user-created quips and photo submissions across social platforms, with options for easy re-sharing on a customisable Waaffle board, or within your website or app.