Aggregate user generated social content

Create custom feeds from #hashtags or @accounts, measure audience engagement and publish curated social content to your websites, campaigns or live events.

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Aggregate social content

Add any @account or #hashtag from Twitter or Instagram to instantly build a custom feed. Monitor your brand and audience, follow #hashtags or keep an eye on the competition.

Analyse social performance and engagement

Make smarter decisions with insights across your social channels and campaigns. Our built-in analytics provide key metrics for measuring content performance and audience engagement.

0 Total Posts Engagement 0 Likes Top Posts Ambassadors Popular #

Publish your own custom feeds For use on any website, campaign or live event

Share your content as a public board, a website widget (coming soon) or a fully customised feed through our API. Set content to publish automatically or choose what gets shown.

  • Perfect for:
  • Aggregated social campaigns
  • Competitions
  • Live events
  • Website social feeds
  • Custom social presence
  • Shoppable social content

Waaffle is...

For Marketers

  • Follow engagement across multiple platforms and track the success of your campaigns
  • Watch audience activity in real time with breakdowns for key metrics
  • Create custom social campaigns through our suite of publishing tools and APIs
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For Businesses

  • See who's talking about you and better understand your audience
  • Monitor your competitors with insights on their audience engagement
  • Publish your own curated social feeds straight to your website, campaigns or competitions
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For Agencies

  • Create custom campaigns for clients from any combination of @accounts or #hashtags
  • Measure performance of clients' social campaigns and content
  • Investigate trends relevant to each brand and audience
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Did you know?

You can publish your own aggregated feeds for use in public displays, blogs, live events, and announcements!